After getting to bed in the small hours of the Friday night of the Opening Ceremony having seen all our guests off to bed. It was only a few hours before I was up again to make sure the ones unfortunate enough to have an early event to go to were up and ready to get on the coach. They were but a few decided not to bother and this, sadly, was one of the patterns of hospitality and one that was reflected in other sponsors programmes. For us, and everyone else I knew, an Olympic ticket was like Willy Wonka’s gold ticket. It was to be treasured and the moments imprinted on one’s memory for ever (or on a camera phone at least). But for some others (not all), particularly guests of corporates who weren’t paying for the ticket and hotel etc, it was just another jolly. And in some ways that was the theme of the Olympics for me. Most were blown away by the chance to be at the games and the unique experience they were privileged to have but it was the minority who didn’t that sadly stay in the memory.
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